LSI stands for ‘Latent Semantic Indexing’ within the SEO domain.
And, SEO stands for ‘Search Engine Optimization’.
So, since we are defining our terms, it would also make sense to get an idea of what Google thinks we want to know when we type in ‘surf’ to the search bar:
Also, It’s fair to assume that you are a surfer reading this. Therefore, i will only define terms that are outside the vernacular to general surfing terminology.
Why then, did we introduce the above acronyms, and how do they relate to us?
How does it help site content?
In our case, LSI keywords are the terms used in content (usually written) that help Google or other search engines direct readers to websites. These, are sites that house information implied by search terms.
So, If you simply search for ‘surf’ as in the image above, the website or pages displayed in your search results are the ones that Google/Bing etc deem most relevant for your query.
In short, its the system of how they analyze words surrounding a topic, which in our case is surfing.
The long and short tails
Plus, It’s also pertinent to mention ‘long tail keywords‘ (and ‘short tail’ ) when referring to SEO and LSI, as it’ll come up quite alot within future content on this website. The image above shows a direct view of this:
Short Tail = “Surf“
Long Tail = ” is surfing hard?”, “What is a surf person?”… and the list continues.
Now, for the purpose of this short introduction we’ll keep it short and simple.
Marketers in the surf industry, or anyone looking to improve their ‘rankings’ within search engines focus on these types of keywords when writing content for publication.
Because, it increases the chances that the search algorithm will place their page above competitor pages.
And that is where strategy comes in.
What is our LSI Strategy?
You may notice that this is the inaugural post on Surfstraat. So, This means that at the time of writing, we are virtually invisible to the internet.
And, we’ll struggle to even be noticed by the many arms that google uses to find the right content.
So, our first plan of attack is to start writing posts which are dedicated to answering the common search queries suggested by Google.
If we had to choose one (without being backed up by data) – our choice would be:
“What is a surf person?”
So, let’s attempt to write a piece of content that eventually satisfies this Long tail keyword suggestion, enough that we are able to rank on a google search results page.
Edit: This is our surf person definition, which is also an example of LSI based content – written shortly after:
LSI vs NLP: What’s the difference?
Think of LSI as a method that falls under the catch-all phrase of NLP – Natural language Processing.
So, NLP is the way that search engines assess the language of your content as it applies to the relevancy of the given topic. Then, LSI is a strategy used within the content itself.
Since NLP aims to imitate patterns of speech, writing and language comprehension, it pays to create your content in a way that’s digestable for your audience first. Thus, search engines will reward your content with visibility through higher index rankings.
LSI >> NLP >> SEO
Latent Semantic Indexing (or Analysis; LSA) is one of the many factors included within Natural Language Processing (NLP). Search Engines (Google, Bing, Baidu etc) use Artificial Intelligence methods like NLP to understand the meaning and relevenacy of your site or page’s content. Understanding this, means you can reverse-engineer certain aspects of your content, as a strategy to improve your overall SEO.
The journey begins.