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Surfstraat

Surfing & Digital Media by an Australian abroad

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Category: Analysis

Michael

The Go fish: A Machado Surfboard Marketing Mammoth

In the Blue corner: Happy Accident. In the Red: Strategic Marketing. Who will win?

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Michael

How 3 Dutchies crush it at Surf Shop SEO

Why is SEO important for surf stores? An extended look at who does it best in a local surf market, and how it’s achieved.

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Michael

The resurrection of the wooden surfboard

Are wood surfboards a passing fad? Do Hollow-chambered boards surf better than solid wood builds? Who are the shapers of wooden surfboards, and how do you find them?

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Michael

Bethany Hamilton: Resurgent

How has Bethany Hamilton remained one of the most popular surfers ever? Plus, what could this mean about the surfing market?

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Michael

Etymology & Origin: ‘Surfing’

“They would land with the utmost ease where you or i would have drowned. They sometimes m[a]ke use of surf-boards.”

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Michael

Sharks and Beachgrit: a love story?

At June 21 2020, Beachgrit has just under 300 articles published that include ‘Shark’ in it’s title. What effect has this had?

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